Which aspect does "behavioral ethics" emphasize in decision-making?

Behavioral ethics emphasizes the importance of understanding how psychological factors influence real-life actions in the context of ethical decision-making. This perspective recognizes that human behavior often deviates from what would be considered rational or strictly ethical when confronted with moral dilemmas. It explores the cognitive biases, social pressures, emotional responses, and situational contexts that can affect an individual's ability to act ethically.

In contrast to an approach that relies solely on strict ethical rules or rational arguments, behavioral ethics acknowledges that people do not always follow prescribed norms or principles due to their inherent psychological complexities. By focusing on the real-life actions and the myriad factors that contribute to ethical or unethical behavior, behavioral ethics provides valuable insights into why individuals may make decisions that contradict established moral guidelines.